We’ve likely all heard the famous Henry Ford quote, “Whether you think you can, or think you can’t — you’re right.”

Our beliefs and the stories we tell ourselves can be the thing that makes us or breaks us.

The power of our mind is incredible and it can impact the amount of money we make.

If we tell ourselves that there is no money, or that making money is hard, or that no one will buy our products/services, then it’s likely going to be true.

Beyond the abundance mindset, shifting our thinking, and gaining confidence, I believe that what we put out to the Universe is what will be returned.

If we keep telling everyone around us making money is a struggle, it’s going to continue to be a struggle.

We need to pay attention to the words we use and the ideas we focus on and then get super clear on what we want and how we command attention around those desires.

Perfect example (and my least favorite phrase ever), financial freedom.

You see this phrase all over the place when people are asked what they’re looking for in their businesses and lives.

If you investigate those two words separately they equate to being free of one’s finances. Being free of your finances means you have no finances. No finances, no money.

We would all agree none of us want to be without money.

However, if I asked “What do you mean by that?” They would probably launch into anecdotes surrounding the stress, worry, or uncertainty of their finances.

I want to be free of the stress of not knowing when my next lead will come in.

I want to be free of the worry that I won’t make next month’s rent.

I want to be free of the uncertainty of launching this new product.

Being free of an emotion that is attached to money isn’t the same as being free of the money itself.

People aren’t actually looking for financial freedom, but if they keep saying this is what they want and believe in it, they’ll keep being free of it and not in the way they want.

We need to dig deeper and discover what it is we’re really after and then use accurate language to define it. We’ll be more aligned with our goals and our passions and the money will follow.


Here’s the 3-2-1 on this aspect of the Attitude of Command.


  1. Whether we tell ourselves we can or can’t do something, we will always be right. So, if we keep telling ourselves “It’s going to be hard to make money,” then it will be.
  2. We don’t want financial freedom. We want to be free of the stress or the worry or the uncertainty that may come with our finances. These are not the same thing.
  3. What we put out into the Universe will be returned, so we need to be mindful of what we’re telling ourselves and others. We need to take command of the words we use around what we want.


  1. Pay attention to what you’re saying about money – how you feel about it, how easy or hard it is to get it, keep it, etc.
  2. When you catch yourself saying something, write it down and investigate it. Is that really what I meant? What’s actually the emotion underneath? What do I really want?


  1. If you’ve been saying you want financial freedom, what new, more clear phrase can you come up with instead? (Email me and let me know. I really want to know what you come up with.)

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To your impact and legacy,